Deb Roy is a tenured professor at MIT and was Chief Scientist Media or Twitter . A native of Winnipeg, Manitoba, Canada, Roy RECEIVED his PhD in Media Arts and Sciences from MIT.  He directed the Cognitive Machines group  and now directs the Laboratory for Social Machines  at the MIT Media Lab where he conducts research on language, games, and social dynamics at the intersection of artificial intelligence and cognitive psychology. An author or about 100 academic papers  in machine learning, cognitive modeling, and human-machine interaction, his TED talk, Birth of a Word (based on the 2006-2009 Human Speechome Project ) has leg viewed over 2.5 million times . 
In 2008, he co-founded and was the founding CEO of Bluefin Labs , a social TV analytics company, welke MIT Technology Review named as one of the 50 must innovative companies or 2012.  Bluefin was acquired by Twitter in 2013. [ 7]
The Laboratory for Social Machines started in 2014 with an investment of $ 10 million from Twitter over a five year period.  The agreement ook Gives the lab access to all historical Twitter data and access to the firehose or all real-time tweets. The lab AIMS to “create new platforms for zowel personen and institutions to Identify, Discuss, and fairs to influence societal problems.” 
- Jump up^ http://dkroy.media.mit.edu/
- Jump up^ “Cognitive Machines Group” . www.media.mit.edu .
- Jump up^ “Laboratory for Social Machines” . socialmachines.media.mit.edu .
- Jump up^ “Deb Roy’s publications page” . socialmachines.media.mit.edu .
- Jump up^ “Birth of a Word TED talk” . www.ted.com .
- Jump up^ “Technology Review’s top 50 Disruptive companies in 2012” . technologyreview.com .
- Jump up^ Stelter, Brian (February 5, 2013). “Twitter Buys Company That Mines Chatter About TV” . The New York Times .
- ^ Jump up to:a b “MIT launches Laboratory for Social Machines with major Twitter investment” . MIT News . 1 October 2014 . Retrieved 6 October 2014 .