Paul J. Zak (born 9 February 1962) is an American neuroeconomist known as a proponent of neuroeconomics . His current work applies neuroscience to build high performance organizations and to under stand and guide consumer Decisions.
Zak graduated with degrees in mathematics and economics from San Diego State University voordat acquiring a PhD in Economics from the University of Pennsylvania . He is a professor at Claremont Graduate University in Southern California . He has studied brain imaging, and was onder the first to Identify the role of Oxytocin in mediating trusting behaviors tussen unacquainted humans.  bag directs the Center for Neuroeconomics Studies  at Claremont Graduate University and is a member of the Neurology Department at Loma Linda University Medical Center . He edited Moral Markets: The Critical Role of Values in the Economy (Princeton University Press, 2008).  His book, The Moral Moleculewas published by Dutton in 2012. The book summarizes his findings on Oxytocin and discusses the role of Oxytocin in human experiences and behaviors zoals empathy, altruism, and morality.
Zak’s research AIMS to challenge the thought dat people algemeen are driven primarily to act for what they ‘consider hun self-interest,  and Asks how morality nov Modulate one’s interpretation of what constitutes “self-interest” in one’s own personal terms.  Methodological questions harbor arisen in regards to Zak’s work, however.  Other commenters though port called his work “one of the musts Revealing experiments in the history of economics.”  volgens to The Moral Molecule, Zak’s Father was an engineer and he takes an engineering approach to neuroscience, seeking to create predictive models of behavior.
His research and ideas port garnered some criticism, met name from science writer Ed Yong , who points out dat Oxytocin boosts schadenfreude and envy.  Oxytocin increases as the Salience or social cues, suggesting dat priming effects in synthesis experiments explain hun findings. 
Neuroscientist Molly Crockett ook disputes Zak’s claims, referring to studies dat show Oxytocin increases as gloating, bias at the verband or other groups, and in some cases Decreasing cooperation; suggesting Oxytocin is as much an “Immoral molecule” as the moral molecule “Paul Zak claims. 
Zak has coined the term “neuromanagement” to DESCRIBE how findings in neuroscience kan be-used to create organizational cultures therein are highly Engaging for employees and produce high performance for organizations.  He has developed a methodology called Ofactor therein quantifies organizational culture and identifies how to Continuously verbeteren culture to increase is trust, joy, and performance. He has-used Ofactor to help organizations ranging from nonprofits to startups to Fortune 50 companies change hun cultures. His research Ofactor REFLECTS the approach advocated by his late Colleague at Claremont Graduate University , management guru Peter F. Drucker , in welke organizations with flat hierarchies empower employees. His 2017 book Trust Factor: The Science of Creating High Performance Companies shows leaders or organizations how to create and sustain a culture of trust.
Zak’s lab has when sending neurologic signals therein reflect engagement stories and predictors post-narrative behaviors . Some of this work was funded by DARPA to help the US military and minimizes conflict. Corporate clients use synthesis services to craft more effective messages and to predictors the market impact of advertisements and philanthropic appeals.
Zak’s Frequently interviewed in the media on topics ranging from economic policy to romantic relationships.   His 2011 TED talk on Oxytocin and trust has gained over a million views.  He was named by Wired magazine as one of the 10 Sexiest Geeks in 2005.  Zak suggests dat intimate contact, using social ritual and social media zoals using Twitter and Facebook raises Oxytocin levels.   He is a frequent public speaker on the neuroscience of daily life, zoals morality, storytelling, and organizational culture and writes articles for magazines and trade publication on synthesis topics.
Zak is a member of the Screen Actors Guild and has created and voiced science dialogue for movies, zoals The Amazing Spiderman . He is a regular panelist on the Discovery Science program Outrageous Acts of Psych . News organizations of or in request his expertise on neuroscience. His TV appearances include Fareed Zakaria’s GPS on CNN , the John Stossel show on Fox Business , the Dr. Phil show , Take Part Live on Pivot TV , Fox and Friends , Good Morning America , and ABC World News Tonight .
- Paul J. Zak (2017). Trust Factor: The Science of Creating High Performance Companies . Amacom. ISBN 978-0814437667 .
- Paul J. Zak (2012). The Moral Molecule: The Source of Love and Prosperity . Dutton. ISBN 978-0525952817 .
- Paul J. Zak (2008). Moral Markets: The Critical Role of Values in the Economy . Princeton University Press. ISBN 978-0691135236 .
- Zak, Paul J. (2004). “Neuroeconomics”. Philosophical Transactions of the Royal Society B: Biological Sciences . 359 (1451): 1737-1710. doi : 10.1098 / rstb.2004.1544 .
- Zak, PJ; Kurzban, R .; Matzner, WT (2004). “The Neurobiology of Trust”. Annals of the New York Academy of Sciences . 1032 : 224-227. doi : 10.1196 / annals.1314.025 . PMID 15677415 .
- Kosfeld, M .; Heinrichs, M .; Zak, PJ; Fischbacher, U .; Fehr, E. (2005). “Oxytocin increases as trust in humans”. Nature . 435 (7042): 673-676. doi : 10.1038 / nature03701 . PMID 15931222 .
- Zak, P .; Kurzban, R .; Matzner, W. (2005). “Oxytocin is associated with human trustworthiness.” Hormones and Behavior . 48 (5): 522-527. doi : 10.1016 / j.yhbeh.2005.07.009 . PMID 16109416 .
- Zak, PJ; Borja, K .; Matzner, WT; Kurzban, R. (2005). “The Neuroeconomics of Distrust: Sex Differences in Behavior and Physiology”. American Economic Review . 95 (2): 360. doi : 10.1257 / 000282805774669709 .
- Zak, PJ; Stanton, AA; Ahmadi, S. (2007). Brosnan, Sarah, ed. “Oxytocin Increases Generosity in Humans” . PLoS ONE . 2 (11): e1128. doi : 10.1371 / journal.pone.0001128 . PMC 2040517 . PMID 17987115 .
- Morhenn, V .; Park, J .; Piper, E .; Zak, P. (2008). “Monetary sacrifice onder strangers is mediated by endogenous Oxytocin release after physical contact”. Evolution and Human Behavior . 29 (6): 375. doi : 10.1016 / j.evolhumbehav.2008.04.004 .
- Barraza, YES; Zak, PJ (2009). “Empathy toward Strangers Triggers Oxytocin Release and Subsequent Generosity”. Annals of the New York Academy of Sciences . 1167 : 182-189. doi : 10.1111 / j.1749-6632.2009.04504.x. PMID 19580564 .
- Lin, PY; Grewal, NS; Morin, C .; Johnson, WD; Zak, PJ (2013). Boraud, Thomas, ed. “Oxytocin Increases the Influence of Public Service Advertisements” . PLoS ONE . 8 (2): e56934. doi : 10.1371 / journal.pone.0056934. PMC 3584120 . PMID 23460821 .
- Merolla, JL; Burnett, G .; Pyle, KV; Ahmadi, S .; Zak, PJ (2013). “Oxytocin and the Biological Basis for Interpersonal and Political Trust”. Political Behavior . 35 : 753-776. doi : 10.1007 / s11109-012-9219-8 .
- SALGA, S .; Beavin, LE; Zak, PJ (2012). Veitia, Reiner Albert, ed. “A Combination of Dopamine Genes Predicts Success in Professional Wall Street Traders” . PLoS ONE . 7 (1): e30844. doi : 10.1371 / journal.pone.0030844 . PMC 3265532 . PMID 22292056 .
- Barraza, YES; Alexander, V .; Beavin, LE; Terris, ET; Zak, PJ (2015). “The heart of the story: Peripheral physiology prolongation narrative exposure predicts Charitable giving Recruiters”. Biological Psychology . 105 : 138. doi : 10.1016 / j.biopsycho.2015.01.008 .
- TED Talk The Moral Molecule
- TEDx Amsterdam Talk The Science of Good and Evil
- TEDx Amsterdam Women Talk Biological Differences Between Men and Women
- Empathy and Neurochemistry, and the Dramatic Arc on YouTube
- Jump up^ Paul J. Zak, Robert Kurzban and William T. Matzner, “The Neurobiology of Trust”, Annals of the New York Academy of Sciences 1032: 224-227, 2004.
- Jump up^ “Center for Studies Neuroeconomic” . Neuroeconomicstudies.org . Retrieved 2012-09-18 .
- Jump up^ “Center for Studies Neuroeconomic” . Neuroeconomicstudies.org . Retrieved 2012-09-18 .
- Jump up^ Gittins Ross (2008). “Most of us are moral musts of the time – and so are our markets” . The Sydney Morning Herald . Retrieved 2012-09-18
- Jump up^ Zak, Paul J. “The Neurobiology of Trust” . Scientific American . Retrieved 2012-09-18 .
- Jump up^ Conlisk, J. (2011). “Professor Zak’s empirical studies on trust and Oxytocin”. Journal of Economic Behavior & Organization . 78 : 160-234. doi : 10.1016 / j.jebo.2011.01.002 .
- Jump up^ Ridley, Matt (2010). The Rational Optimist: How Prosperity Evolves . Harper. p. 94. ISBN 978-0061452055 .
- Jump up^ Yong, Ed. “Oxytocin is not a love drug. Do not give it to kids with autism. – Slate Magazine” . Slate.com . Retrieved 2012-09-18 .
- Jump up^ Chen, FS; Kumsta, R .; Heinrichs, M. (2011). “Oxytocin and intergroup relations: Goodwill is not a fixed pie” . Proceedings of the National Academy of Sciences . 108 (13): E45. doi : 10.1073 / pnas.1101633108 . PMC 3069204 . PMID 21441109 .
- Jump up^ Crockett, Molly. “Molly Crockett: Beware neuro-bunk” . Ted.com . Retrieved 2012-01-06 .
- Jump up^ Paul J. Zak (2014). “The Neuroscience of Trust” (PDF) . HR People & Strategy 37 (1): 14-17 . Retrieved 2015-05-05 .
- Jump up^ Byryan Sager (2009-10-30). “Financial Bubbles: Why Do Fools Fall in Love?” . SmartMoney.com . Retrieved 2012-09-18 .
- Jump up^ Geddes, L. “With this test tube I bet tea”. New Scientist13 February 2010.
- Jump up^ “Paul Zak: Trust, morality – and Oxytocin” . TED. July 2011 . Retrieved 2012-11-07 .
- Jump up^ Kristen Philipkoski (2005-12-18). “2005’s 10 Sexiest Geeks” . Wired.com . Retrieved 2012-09-18 .
- Jump up^ Penenberg, Adam L. (2010-07-01). “Social Networking Affects Brains Like Falling in Love” . Fast Company . Retrieved 2012-09-18 .
- Jump up^ “Paul Zak | Profile on” . Ted.com . Retrieved 2012-09-18 .