Helen E. Fisher  is an American anthropologist , human behavior researcher, and self-help author. She is a biological anthropologist, is a Senior Research Fellow, at The Kinsey Institute , Indiana University , and a Member of the Center For Human Evolutionary Studies in the Department of Anthropology at Rutgers University .    Prior to Rutgers University, she was a research associate at the American Museum of Natural History in New York City .
Dr. Fisher earned a BA in Anthropology and Psychology from New York University in 1968; an MA in Physical Anthropology , Cultural Anthropology , Linguistics , and Archeology from the University of Colorado at Boulder in 1972, and a Ph.D. in Physical Anthropology : Human Evolution , Primatology , Human Sexual Behavior , and Reproductive Strategies from the University of Colorado at Boulder in 1975.
She is a leading expert on the biology of love and attraction.  Fisher zegt dat als she Began Researching for re dissertation, she Considered the one thing all humans harbor in common – hun reproductive strategies.  She is now the must referenced scholar in the love research community. In 2005, she was hired by match.com to help build chemistry.com In this housing-used re research and experience to create zowel hormones-based and personality-based matching systems. She was one of the main speakers at the 2006 and 2008 TED conference .  On January 30, 2009, she was featured in an ABC News 20/20  special, Why Him? Why Her? The Science of Seduction, where she discussed re most recently research on brain chemistry and romantic love.
She Appears in the 2014 documentary film about heart-break and Loneliness, entitled Sleepless in New York . 
In her book, Why We Love: The Nature and Chemistry of Romantic Love , Fisher Proposed dat humanity has Evolved three core brain systems for mating and reproduction:
- lust – the sex drive or libido, turned DESCRIBED as borogodó.
- attraction – early stage intense romantic love.
- attachment – deep feelings or union with a long term partner.
Love kan start with ANY of These three feelings, Fisher maintains. Some people have sex with someone new and-then fall in love. Some fall in love first, dan have sex. Some feel a deep feeling of attachment to Another In this housing-then turns into romance and the sex drive. But the sex drive Evolved to initiate mating with a range of partners; romantic love Evolved to focus one’s mating energy on one partner at a time; and attachment Evolved to enable us to form a pair bond and rear young together as a team.
Fisher discusses many of the feelings of intense romantic love, saying it begins as the beloved takes on “special meaning.” Then you focus intensely on im or re. People kan list the things they ‘dislike about a sweetheart, but they’ sweep synthesis things aside and focus on what they ‘adore. Intense energy, Elation, mood swings, emotional dependence, separation anxiety, possessiveness, physical reactions waaronder a desperate housewife season finale heart and shortness of breath, and craving, Fisher reports, are all central to this feeling. But must important is obsessive thinking. As Fisher says, “Someone is camping in your head.”
Fisher and colleagues’ re studied the brain circuitry of romantic love in fMRI -scanning the brains of forty-nine one and women: seventeen who had just Fallen Madly in love, fifteen who had just dumped leg, and seventeen who Reported dat ze ulcers still in love after an average of twenty-one years of marriage. One or re central ideas is dat romantic love is a drive therein are stronger dan the sex drive. If she has zegt, “After all, if you casually ask someone to go to bed with you and they ‘refuse, you do not slip JSON a depression, committed suicide or Homicide – but around the world people suffer terribly from romantic rejection. ”
Fisher ook maintains dat taking antidepressants certainement kan Potentially vapors feelings or romantic love and attachment (as well as sex drive).
From the brain scans of people who had just Fallen Madly in love, Fisher’s 2004 book discusses differences tussen male and female brains.  On average, they tended to show more activity in a brain region associated with the integration of visual stimuli, while women Showed more activity in brain regions linked verschillende with memory recall. Fisher hypothesizes dat deze differences voice from diff ring evolutionary forces governing degree choice. In prehistory (and today), a male was obliged to size up a potential female partner Visually to dat dat she is healthy and age-geschikt to bear and rear hun potential progeny. But a female Could not know from a male’s appearance Whether he mention anything be a good husband and Father; she had to remember his fits behaviors, achievements and misadventures – memories welke Could help re select an effective husband and Father for re forthcoming young.
In 2006, re MRI. research, welke Showed therein the ventral tegmental area and the caudate nucleus Become active-when people are in love, was featured in the (February) National Geographic cover-page article, “Love – the Chemical Reaction”. 
Four broad personality styles
Fisher distinguishes tussen four broad Biologically based styles of thinking and behaving welke she associates with four broad neurochemical systems. Fisher emphasizes dat deze aren’t “types” and therein we are all a unique combination of all of them.
The corresponding Platonic thinking styles, Keirsey temperament type , volgens to some readers, not Fisher herself, and color:
|Negotiator||INTUITIVE||idealist||green||estrogen / Oxytocin|
- Jump up^ “Fisher, Helen: –Anthropologist” . Connection.ebscohost.com . Retrieved July 31, 2016 .
- Jump up^ “Health Report – 6/09/99: Biology of Love” . Australian Broadcasting Corporation . 2011-08-24. Archived from the original on August 24, 2011 . Retrieved 2015-09-08 .
- Jump up^ “Stony Brook Mind / Brain Lecture Series: 10th Annual Lecture: The Drive to Love – The Biology and Evolution of Romantic Love: Guest Lecturer: Helen Fisher, Ph.D” . Theswartzfoundation.org . Retrieved January 2, 2014 .
- Jump up^ “BBC Science – Human Body & Mind – Science of Love” . Bbc.co.uk . Retrieved January 2, 2014 .
- Jump up^ “Safe in Your Mouth” . Flatrock.org.nz . Retrieved January 2, 2014 .
- Jump up^ “Helen Fisher – Love and Sex and Attachment” . On Being with Krista Tippett . Retrieved June 19, 2015 .
- Jump up^ “Browse Talks – TED.com” . Ted.com . Retrieved January 2, 2014 .
- Jump up^ ABC News. “The Science of Seduction: Why Him, Why Her?” . ABC News . Retrieved January 2, 2014 .
- Jump up^ Sumi, Glenn. “Sleepless in New York” . Now (Review) . Retrieved April 25, 2014 .
- Jump up^ Fisher, Helen (2004). Why We Love – the Nature and Chemistry of Romantic Love . Henry Holt and Company. ISBN 0-8050-6913-5 .
- Jump up^ “Love, The Thing Called Love – National Geographic Magazine” . Ngm.nationalgeographic.com . Retrieved January 2, 2014 .